Recognizing where it was made matters, the Wisconsin Economic Development Corporation (WEDC) recently launched a “Made in Wisconsin” Program. Companies operating in Wisconsin now have a new tool—an official “Made In Wisconsin” logo—to help market the origin and quality of their products.
“When we say a product is made in Wisconsin, that’s saying more than just where it was produced,” said Kelly Lietz, WEDC’s vice president of marketing, speaking at the Manufacturing Matters! Conference in Milwaukee. “It speaks to the attributes of the product itself. It’s a reflection of the quality of our natural resources and the honesty, hard work and innovative minds of our people.”
WEDC introduced the In Wisconsin® brand in 2012 to provide a platform for marketing business opportunities and successes in the state. “We’ve always recognized the potential for the brand to reach a much wider audience through the cooperative efforts of Wisconsin businesses,” said Lietz.
Lietz points out that WEDC is approached regularly by companies interested in displaying a “Made In Wisconsin” logo on their products. WEDC worked with a small number of Wisconsin companies that approached the agency with this request to develop a pilot program that included the necessary application process steps and logo options.